More often than not, consumers are beginning their research on the Web, and completing their transactions offline. This dynamic has presented a challenge for online retailers who struggle with low conversions, high abandonment rates and transient customers. In fact, the average conversion rate for e-commerce site visitors is just 2.3 percent.
As a result, retailers are evolving their multichannel strategies in an attempt to more effectively engage consumers, and provide prospects with highly personalized experiences. Retailers are trying to better present each consumer the right information at the right time, through their preferred channel. The goal is simple: increase sales and improve customer satisfaction.
As the e-commerce landscape evolves, merchants are evaluating more sophisticated customer interaction solutions, including hosted solutions such as Recommendations, Click to Call, and Click to Chat. These eStara e-commerce optimization services work on any e-commerce platform, and provide Retailers the ability to drive relevance and satisfaction in the shopping experience resulting in more transactions, more revenues, and more return visits.
Try Click to Call or Click to Chat right now to speak with us about how eStara can enhance your Web site and improve your business results.
For inquiries about ATG, please contact atgsales@atg.com
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