Nearly 80 million Americans conduct some sort of financial services transaction online. However, online growth rates are actually slowing dramatically compared to previous years and many consumers still prefer banking offline. According to Forrester Research, the majority of consumers still want human assistance to validate their purchase decisions.
One of the main concerns with online banking remains the fear of security issues, with more than 54 percent of online financial services applicants abandoning their transactions before submitting their forms.
The reality is that consumers who use multiple channels tend to be the most valuable. Giving them the same sense of security and service across online and offline channels is paramount to growing your business.
As competition increases for online financial services products, the companies that are best positioned to capture the online business of high-value consumers are those that differentiate themselves by guiding customers through every step and offering interactive help at strategic points during the transaction. eStara e-commerce optimization services such as eStara Click to Call and Click to Chat have been vetted by some of the world's leading global financial institutions to ensure the privacy and security of consumers, and enable companies to provide live assistance on demand - personally, proactively and immediately.
Try Click to Call or Click to Chat right now to speak with us about how eStara can enhance your Web site and improve your business results.
For inquiries about ATG, please contact atgsales@atg.com
© 2008 Art Technology Group, Inc. All Rights Reserved - Privacy Policy | Site Map