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Leveraging text to speech technology, eStara Form to Phone translates text or form-based data into a voice call, and routes it to the appropriate franchise, dealer, or branch, connecting a buyer with the right seller immediately over the phone.
eStara Form to Phone delivers qualified leads to sellers in real-time, and generates fast responses. With Form to Phone, companies may distribute leads based on location or expertise, helping to facilitate dialogue while the consumer is in buying mode. According to The Kelsey Group, this solution is particularly conducive in situations where success is dependent on hot leads, when buyers are near the end of the purchase funnel, and are looking for specific inventory and local dealers.
Using eStara Form to Phone, Autobytel, a leading automotive marketplace, has helped boost the number of qualified leads it delivers to its dealers by 52 percent, while doubling conversion rates compared to toll-free and other third-party tracking. In one instance, a dealer from the Midwest saw a 300 percent improvement in lead conversions. Autobytel has added more than 950 car dealers to the program.
Once a form is submitted via Form to Phone, the service can provide businesses with the caller's name, referring site, and product of interest. An agent or sales representative can accept the call, or can simply hang up. Combined with eStara find me/follow me capabilities, Form to Phone helps sites to prioritize multiple contact numbers for each form request, so if one business does not accept a call it will be automatically routed to the next available business.
